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Press Release

Make a beeline for this sweet new Simcoe County tourism experience


Midhurst/May 25, 2019 – The County of Simcoe welcomed the Honourable Michael Tibollo, Minister of Tourism, Culture and Sport, and local partners to the Beeton Honey and Garden Festival today to launch the region's newest and sweetest tourism experience: The Simcoe County Honey Trail.

The Honey Trail features 10 bee and honey-related business in its first year – from producers, to markets, to gift shops to a participating resort, the trail is set to be a hive of activity as it winds through south simcoe communities offering a new experience to visitors and residents. Grab a specially designed map and explore the trail as you support local businesses and learn more about the County's honey history.

Simcoe County Trail partners include:

  • Alliston Farmers Market
  • Camphill Communities Ontario
  • Concession Road Mercantile
  • Dickey Bee Honey
  • Drysdale Tree Farms
  • Innisfil Creek Honey
  • Innisfil Farmers Market
  • Museum on the Boyne
  • Sheldon Creek Dairy
  • Nottawasaga Resort

Full details about the trail can be found at 

Honey Trail Contest:

To help kick-off the trail and sweeten the prize, Tourism Simcoe County is running a contest from May 25 to October 13, 2019.  Participants can earn a chance to win one of five prize packages of limited-edition Honey Trail products. Tour the trail with your Passport Map and collect five or more stamps from participating trail members. Drop off your completed Passport Map at any participating location. Prizes will be drawn on Friday, October 25. Full contest details, downloadable Passport Maps and more information on participating vendors can be found at 

History of Honey in Beeton

In honour of Simcoe County's famous settler and 'Bee King' of Canada, D.A. Jones, the Simcoe County Honey Trail is a great opportunity to recognize the vibrant apiculture history of south Simcoe. In 1880, D.A. Jones was producing 70,000 pounds of honey from 400 colonies, and was the first commercial honey producer in Canada. Jones literally put Beeton on the map, inspiring the change of the village's name to Beeton in 1874.

County of Simcoe is composed of sixteen member municipalities and provides crucial public services to County residents in addition to providing paramedic and social services to the separated cities of Barrie and Orillia. Visit our website at


“Innovative visitor experiences like the Beeton Honey and Garden Festival are a rapidly growing part of Ontario's booming tourism sector, helping to strengthen local economies and create good jobs. With the launch of the Simcoe County Honey Trail, visitors will have even more ways to experience this unique attraction."  ~ The Honourable Michael Tibollo, Minister of Tourism, Culture and Sport

“Through Tourism Simcoe County, we're pleased to offer yet another world-class tourism experience to our visitors and residents. Our new Honey Trail joins our portfolio of successful tourism programs, including the Saints and Sinners Bootlegger Run, Barn Quilt Trail, Cultural Pass and various Cycling Trails. We continue to promote, fund and support our regional tourism sector with creative, innovative and made in Simcoe County experiences and services. Thanks to our participating businesses for working with us and helping grow tourism in Simcoe County." ~ County of Simcoe Warden George Cornell

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Chris Hedley
Public Relations Consultant
County of Simcoe, Service Simcoe Branch
705-726-9300 ext. 1030
705-715-7654 (mobile)

Collin Matanowitsch
Manager, Public Relations
County of Simcoe, Service Simcoe Branch
705-726-9300 ext. 1430
705-734-8386 (mobile)