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Skip Navigation LinksSimcoe County > Corporate Communications > County accepting applications for its 2023 Tourism, Culture and Sport Enhancement Fund
Press Release

County accepting applications for its 2023 Tourism, Culture and Sport Enhancement Fund


Midhurst/February 6, 2023 – The County of Simcoe is now accepting applications for its 2023 Tourism, Culture and Sport Enhancement Fund. This year, County Council has allocated $400,000 to help fund projects or experiences that will benefit regional tourism, culture and sport.

“Tourism is extremely important to our local economy, and this grant is a great way for the County to give a boost to this vital sector," said Warden Basil Clarke. “It's been a tough few years for tourism operators and County Council is proud to continue to invest in our businesses."

2023 funding streams are: Digital and Social Media Advertising; Marketing; Trails Development; Photo and Video Asset Development; Sports Tourism; Workforce Development; and Signage. The funding allows each applicant organization to apply for a maximum of $10,000, except signage requests, which are eligible for up to $20,000 in funding. These funds will support and enhance tourism, culture and sport in Simcoe County by:

  • Investing in initiatives that promote awareness, access, participation and appreciation of the diverse tourism, culture and sport offerings within the County of Simcoe
  • Encouraging industry collaboration and partnerships
  • Enhancing the visitor experience by supporting innovative and accessible programming
  • Building organizational capacity in tourism, culture and sport organizations
  • Contributing to the County of Simcoe's overall economic health and sense of place

Interested applicants are asked to submit their forms by Monday, March 6, 2023 at 5:00 p.m.

All applications will be reviewed by the County of Simcoe's Grants Task Force, consisting of appointed County Councillors, with support from County staff. The funding will be divided among successful applicants based on program requirements, objectives and overall benefit to the entire region.

Details and application guidelines can be found at www.experience.simcoe.ca/resources. Potential applicants can contact the County's Tourism staff via email, at tourism@simcoe.ca with questions.

About Tourism Simcoe County
The mission of Tourism Simcoe County (TSC) is to promote Simcoe County as a first-class destination by further developing the tourism industry and community partnerships. Through leadership and representation, partnership and collaboration, product development and innovation, marketing and promotion, and research and learning.

About County of Simcoe
County of Simcoe is composed of sixteen member municipalities and provides crucial public services to County residents in addition to providing paramedic and social services to the separated cities of Barrie and Orillia. Visit our website at simcoe.ca.

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Chris Hedley
Public Relations Consultant
County of Simcoe, Service Simcoe Branch
705-715-7654 (mobile)

Collin Matanowitsch
Manager, Public Relations
County of Simcoe, Service Simcoe Branch
705-734-8386 (mobile)