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Press Release

County unveils new Made In Simcoe County advertising campaign to support regional manufacturers

 

Midhurst/November 21, 2018 – More than 150 employees, owners and operators working in Simcoe County's vibrant manufacturing sector turned out for the third annual Manufacturers' Forum on Wednesday, November 21 at Tangle Creek Golf and Country Club in Thornton, Ontario.

The forum included panel discussions, networking opportunities and insights on how businesses can adapt and diversify. Attendees also heard from MPP Michael Parsa, the Parliamentary Assistant to the Ontario Minister of Economic Development, Job Creation and Trade and a keynote address from Jayson Myers, head of the Next Generation Manufacturing Supercluster.

The County used the platform to make a splash with its new marketing and advertising campaign called Made In Simcoe County. The multi-channel campaign includes TV, radio, billboard, print, online and social media placements and features manufacturing success stories in an effort to promote career opportunities in the manufacturing sector, connect job seekers with regional employers and tout the amazing innovation occurring in the region.

The 2018 campaign features manufacturing success stories from AGNORA (Collingwood), Baxter Canada (New Tecumseth), Honda of Canada Manufacturing (Alliston), Keebee Play (Midland), MacLean Engineering (Collingwood), and Tempo Plastics (Innisfil). The County's Economic Development Office has a call out for 2019 participants. Manufacturers are encouraged to contact edo@simcoe.ca to share your #MadeInSimcoeStory.

More details about the campaign can be found at madein.simcoe.ca.

The event was hosted by the County of Simcoe's Economic Development Office, in partnership with the City of Barrie, the City of Orillia, Georgian College, Lakehead University and the Excellence in Manufacturing Consortium. 

County of Simcoe is composed of sixteen member municipalities and provides crucial public services to County residents in addition to providing paramedic and social services to the separated cities of Barrie and Orillia. Visit our website at simcoe.ca.

Quotes:

“Employing more than 23,000 people, Simcoe County's manufacturing sector is growing, innovating, and selling its products across the globe. We have a lot to be proud of and this forum was a celebration of our successes and a tremendous showcase for the launch of our new Made In Simcoe County campaign. We thank MPP Michael Parsa, the Ontario Government, Jayson Myers and our manufacturing partners for making the forum such a huge success." ~ Terry Dowdall, County of Simcoe Deputy Warden

“This was a great forum and it's extremely encouraging to see manufacturing partners working closely with local governments to advance their sector. Business as usual is no longer an option for manufacturers. New market risks, changing customer demands, and the fast pace of technological change are requiring businesses to be just as nimble in order to compete and grow.  That means diversifying into new markets, developing new and higher value products and processes, and looking to new business models in order to stay ahead of the competition and just one step ahead of customer expectations." ~ Jason Myers, head of the Next Generation Manufacturing Supercluster

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Collin Matanowitsch
Public Relations Manager, Communications
County of Simcoe, Service Simcoe Branch
705-726-9300 ext. 1430
705-734-8386 (mobile)
Collin.Matanowitsch@simcoe.ca